Oru Cup Coffee

This is an amazing story I read on MSN. A smart guy has created a web billboard and sells the real estate by pixels. I understand that he could make quick money as people flock to him to be part of his web billboard real estate. What I do not understand is that the companies that rent space say they get lots of hits for the price. The page looks cluttered and devoid of any design to make it better. I could not even find one advertisement worth clicking in that mayhem.